Nov 30, 2018
7 min read
This post is not technical, if you know nothing about Liven, the LVN token or the technology we use, this post is for you. Do not interpret any of this as financial advice, everything here is purely for educational purposes.
Liven, LivenPay and LivenCoin (LVN).
Liven’s users, Liven’s merchant network and Liven’s charity network.
That’s a whole lot of Liven, what is all this?
Liven is an Australia-based start-up with offices currently in Melbourne and Sydney, and big plans to develop the world’s best digital economy for everyday lifestyle purchases.
Today, over 400,000 users are transacting at Liven’s network of partner merchants and with every transaction, are earning a percentage of their bill as LVN tokens.
Since May 2018, LVN tokens have been available for purchase in a private pre-sale at livenpay.io. One could register on the LivenPay website and if deemed eligible, were offered LVN tokens for their contribution.
We’re excited to share details of the private pre-sale soon, and are even more excited to welcome the general public to purchase LVN tokens - the Public Token Sale launches soon at livenpay.io.
In this post, you will find:
Whether you are simply curious about Liven, or are eager to contribute to the project by purchasing LVN tokens, the most comprehensive resource for you is the Liven Whitepaper and the livenpay.io website.
Whitepapers are made to educate potential contributors on everything they would need to know about the project.
In ours, you’ll find everything about our project including Liven’s grand vision, how we intend to accomplish that vision, our expansion plans, our funding allocations, our business model, our team members, the LivenCoin token system (including the Reward Protocol) and a whole bunch more.
Let’s get to it.
What is in the LivenPay project?
In the Liven App, users can:
The Liven Wallet is found within the Liven App and with it, users can:
LivenPay is a crypto+fiat payment gateway handling transactions between users, merchants and charities, it:
LVN is Liven's network utility currency — it is a token used as a payment method at any of Liven's merchant partners:
All aspects of our project including the size of our network and the utility of the LVN token will be expanded upon massively and we look forward to having you along for the ride.
How did Liven get here?
High-school friends William Wong, David Ballerini and Grace Wong joined forces in 2014 to start Liven. The project began as a marketing initiative to serve the Sydney and Melbourne dining markets.
In 2014 the first iteration of Liven’s mobile app for iOS and Android was released. This lifestyle aggregator MVP marketed merchants & their localised offers to users, and presented the opportunity for savings to be donated directly to Australia’s top charities.
In March 2017, Liven received $10 million funding from venture capital firm Mayfair 101 and both Liven’s business model and user-facing application evolved dramatically. The LivenPay payment gateway was born and so was LivenCash - the two were built into the Liven app to create first iterations of one tap payments and rewards. Users were now paying for meals and earning LivenCash instantly, which could be immediately donated to charity or saved for future spending.
In late 2017, the team were advised that Liven's payment and rewards model was a perfect use-case for the new technologies of blockchain and cryptocurrency. In November, the team began heavily researching how the technology would solve the company's unique business problems and add value to the end-user.
In early 2018, development of the borderless digital currency LivenCoin (LVN) was confirmed and first versions of the Liven Whitepaper were drafted. LivenCash was pegged to the aussie dollar and served the platform well, but the static digital currency was only usable in Australia and no longer aligned with the company's global vision.
Liven Chief Science Officer & Co-founder Dr. David Ballerini designs the LVN token system and the unprecedented tokenomic model, the Reward Protocol, with business liability built in to maintain the purchasing power of each token.
Today, LVN is a valid payment method at any Liven merchant, and once activated on the blockchain will have its value determined by the Reward Protocol. Built into the Reward Protocol is a business liability, which ensures LivenCoin will always have internal purchasing power within the Liven network, regardless of external market fluctuations.
In May 2018, we threw a party and LivenCoin became available for purchase by approved applicants in a private presale. Contributors registered their interest to participate through livenpay.io, with applications then reviewed by the founders based on the details of their contribution and proof of caring.
Right now, we are closing out final private pre-sale requests and preparing for the launch of the public sale of LVN tokens. Once the public sale begins, potential contributors can register an account through our token sale dashboard at livenpay.io, and given they pass the KYC & AML (Know Your Client & Anti-money Laundering) checks, they can purchase LVN tokens with fiat currencies $USD & $AUD and cryptocurrency Ether (ETH).
From the beginning of 2017 to November 2018:
Liven's established merchant and user network is paramount to the LVN token and the Liven ecosystem's success. Although the Public Token Sale has been a huge focus for many of our staff this year, ongoing business operations are a must for building a solid foundation for the project at large.
Liven's success over the last few years would not be possible without the support, engagement and trust from our various communities including our loyal users, technical partners, business partners, advisors, press and of course our founders, staff and the office pups.
As above, we are eager to welcome the general public to contribute to the project & purchase LVN tokens and for now, please see the Liven app, Liven Whitepaper and all our social links below.
Our Top Stories & Announcements
Our Notable Press
LivenPay Token Sale — https://livenpay.io
Liven App & Wallet - https://liven.com.au
Telegram — https://t.me/livenpay
Medium — https://medium.com/livenpay
Liven Blog — https://blog.liven.com.au
LivenPay Blog — https://blog.livenpay.io
Github — https://github.com/livenpay
Whitepaper — https://livenpay.io
Reddit — https://reddit.com/r/LivenPay
Facebook — https://facebook.com/LivenPay
Instagram — https://instagram.com/livenpay
YouTube — https://www.youtube.com/user/livenaustralia
Careers — https://angel.co/liven